Business to Business marketing report Essay Example | Topics and Well Written Essays - 2500 words

Business to Business marketing report - Essay Example This figure shows how the company is progressing and has a good position in the market (Ellis, 2010). Hilti believes more on innovation rather on corporate acquisitions or of technology. Hilti follows â€Å"Champion 3C† strategy which means Customer, Competence and Concentration. They believe that customers are the key word for profitability and growth. In order to satisfy the customers, they have to fight with different competences. Companies’ model states that culture and people are the main element for the company. They say that product can be copied at any time but people and culture are always unique. Hilti’s product, market and channel management strategies are the â€Å"Product Portfolio Management†, â€Å"Market Research† and â€Å"Operational Excellence†. Hilti like other companies wants their product to lead the market (Ellis, 2010). A lot of market research is been done by the company so that products can be designed according to customer needs. Starting from research and development to after sale service is the motive of the company. The way Hilti design its market research program clearly defines that they only want customer benefits and value added products and services for them. To improve their internal employee’s efficiency and increase customer satisfaction level, they are operating their business function on a world wide area. Hilti has a leading position in most of their markets like power tools, fastening devices, construction related equipments and many related services. To grow faster than the market, the company increased their sales in 2012 (Ellis, 2010). Hilti has competitors like Black & Decker, Illinois Tool Works, Stanley Tools, Techtronic Industries, Bosch, Makita, Hitachi Power Tools, Wiirth, ITW Red head and Fischer (Ellis, 2010). Hilti was different from its competitors in customer groups, product categories and distribution systems. Hilti deliver their products through direct

Creative Homiletics Term Paper Example | Topics and Well Written Essays - 2000 words

Creative Homiletics - Term Paper Example It is a calling that is considered to be the most important one since it outdoes all the other earthly responsibilities. It is a sacred undertaking as it involves proclaiming the word of God to other people. There are certain goals that preachers usually have concerning the members of their congregation. One of them is to see individuals being transformed into the image of God. This is mainly because the teachings from the bible have rules and regulations that were written down by those who were inspired by God. In short it means that it is God himself who wrote the Bible. This therefore, gives a clear impression that those who follow the rules in the Bible are like God. The other goal is to make sure that the listeners may end up obtaining wisdom that during the end times they may be presented perfect in the eyes of God. The teachings in the bible aim at molding individuals to make them live holy lives so that they can avoid hell in the second coming of Jesus. The preachers in this case, are used as vessels of the Lord to make sure that they proclaim the news to people so that individuals may prepare themselves for the second coming of Jesus, to go to heaven with Him. To lead people and to save them from hell is another goal that preachers have for their members. Teachings in the bible discourage practicing things that are not pleasing to the eyes of the Lord. This means that God intends his people to live holy lives and He uses preachers as messengers so that they can pass on this message to the entire world. The listeners are expected to follow the teachings they are offered for them to avoid hell and live eternally with Jesus after his second coming. In the current society, there are individuals who still do not understand the meaning of bible teachings. In such cases, preachers are expected to make them do away with the wrong mentality of bible teachings. To make this possible, preachers have to do away with the wrong motives for preaching so that they can be effective. Some of the wrong motives for preaching include: 1. Not for a profession. 2. Not because of possession of good speaking skills. 3. Not to make cash. 4. Not to be given the praise of man. 5. Not to have it because it is an honorable position. 6. Not to be like somebody else. 7. Not to cut somebody up. There are various ways of undertaking the homiletic process in that there are various ways in which a preacher has to preach. This means that it is not an option but preachers have to follow these procedures. Preachers do not convey their religious messages with their own wisdom but with the power of God. Preachers are guided by the Holy Spirit to convey messages direct from God and not what they think the message should be. Here they usually speak in the common language of man and not with enticing words. They do not use enticing words because they do not aim at making the listeners believe what they come up with but what they are directed to preach. Homilists usually de liver sermons a guided by the Holy Spirit. This means they convey information as delivered to them by the Spirit of the Lord and that is why they are referred to as the vessels of God. During their times of preaching, this homiletics practice can result to success and at times it may result to death. The reason behind this is that there are times where the congregation conquers with the message being delivered and there are times wh